Current Issue : April-June Volume : 2022 Issue Number : 2 Articles : 5 Articles
Digital marketing and social networks are progressively becoming the most important communication tool in almost all business areas. This has considerably increased the information available online. In the tourism context, these developments have had a considerable effect, as they have altered the way tourists search for information, plan trips and share experiences. In a post-COVID-19 world, the innovative use of technologies to engage visitors online through virtual information has gained increasing importance, as it has the ability to provide displaced destination experiences, thus attracting consumer interest in relation to tourist attractions. In this sense, the objective of the present investigation is to understand the influence that generic and non-generic social networks have on the hotel sector, both from the perspective of the hotel and the consumer. To this end, data were collected on several digital channels from twelve hotels located in the Portuguese city of Porto. According to the results obtained, it was clear that the content and presence vary according to the stars of the hotels and the type of the social network analyzed....
Today, in this rapidly changing business world, organizations focus more than ever on corporate social responsibility as a strategy to achieve their overall business objectives and attain sustainability. Therefore, properly recognizing its impact on both company and its employees is crucial. This study aimed to identify the impact of perceived corporate social responsibility (CSR) on employee engagement. Further, it attempted to understand the relationship between CSR and employee engagement and assess the level of perceived corporate social responsibility and employee engagement among the selected sample. The final study sample consisted of Executive and Managerial level employees in a selected private hospital which engages in the healthcare services sector in Sri Lanka. The data were collected from 216 respondents using a self-administered questionnaire via both personal visits to the organization and internet-based methods. The study was a cross-sectional research study done in a non-contrived setting with minimal researcher interference. Descriptive statistics, correlation analysis, and simple regression analysis were mainly used for the analysis. The results revealed a significant positive relationship between the two variables. Further, it showed a significant positive impact of perceived CSR on employee engagement. These research findings provide compelling evidence of how CSR could work as an investment rather than a cost for the organizations. Thus, this study helps the organization focus its attention on improving the employee engagement ratio through CSR activities....
Imagination is supposed to act as a means by which one’s mind is freed from the often contextual limitations to which one becomes accustomed. But what if imagination, in the instance of already marginalised learners serves to limit their thoughts, in particular their abilities to imagine the possibility of attaining success? The need for substantive equality is highlighted in this paper as such equality focuses on the degree to which individuals have been disadvantaged when determining the level of support required at present. Through the use of narrative inquiry, learners were given a platform from which to express their individual experiences of inequality and their imaginings of themselves in the future. From this, we were able to fathom the degree to which learners’ imaginations of success were limited by experiences of inequality. Findings suggested that mere formal equality was insufficient to aid the emancipation of these learners and therefore a sort of substantive equality was required. A shift in policy is thus necessitated so as to provide teachers with a different tool to address such limited abilities to imagine....
Digital transformation and digitalization in general have made a significant impact on the service industry, including banking, commerce and renting. Technology, including mobile applications, has converted traditional and formerly inseparable services into ones that can be used from any place and at any time. The paper explores customer motivating factors for using free-floating car rental service (FFCRS) in Riga with particular emphasis on utilitarian and hedonic motivators. A single case study design is used as the basis for the research methodology, which includes qualitative and quantitative data collected from other case studies, theoretical papers, in-depth interviews with company management and surveys of customers and non-users. Analysis of the findings demonstrates four highly significant motivators which are trust, driving disincentives, environmental consciousness and burden of ownership, and which directly determine the frequency of CARGURU service usage....
The main objective of the present study is to analyze the contribution of entertainment to the average stay in hotel establishments in Terras de Trás-os-Montes (Portugal). In view of the purpose of the study, four specific objectives were considered: i) To identify the type of entertainment activities complementary to the hotel offer; ii) To identify the existence of partnerships with tourist entertainment agents; iii) To identify the activities practiced by guests; iv) To analyze the perception of hotel managers regarding the influence of entertainment on the average stay. Thus, a qualitative methodology was applied supported by semi-structured interviews with the hotel managers in the region under study, between March and May, 2019. Of the 33 hotel establishments in the region, only 13 participated in the study. The information from the interviews was treated individually, using content analysis. It was concluded that only 23% of hotel establishments offer entertainment activities to guests, namely, walking routes, boat trips, guided tours and jeep tours. About 39% have partnerships with local tourist entertainment companies. The activities practiced by guests are mostly coincident with the activities offered by hotel establishments, namely, hiking, boat trips, jeep tours and guided tours. The managers of the hotels unanimously agree that entertainment contributes to the increase of the average stay. This study intends to alert other hotel managers in the region towards the influence of offering entertainment on increasing the average stay of tourists, and the importance of creating partnerships with local tourist entertainment companies....
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